Marketing

Marketing is a nine week exploratory course that introduces students to the exciting world of marketing, business, and entrepreneurship. Students learn fundamental marketing and economic concepts while exploring how products and services are developed, promoted, priced, and distributed to consumers. Through hands-on projects, presentations, and collaborative activities, students develop creativity, communication, leadership, teamwork, and problem-solving skills.

As students progress through the course, they explore entrepreneurship, gain an understanding of the seven functions of marketing, and discover how marketing is used in industries such as hospitality and tourism, sports and entertainment, fashion, promotions, and business management. Students also investigate a variety of marketing careers and high school pathway opportunities while building the employability skills needed for future success.